How to Reach Out via LinkedIn

LinkedIn is such a valuable tool for job seekers, who can see how they are connected to a potential employer. Since applying online alone is unlikely to get you anywhere, reaching out informally is a great idea. 

I like the steps outlined by Undercover Recruiter (summarized below) to show you how easy it is: 

1. Just do it. While it feels weird to request a connection with someone you might not know well, you have nothing to lose, and much more to gain.
2. Start with someone you directly know. Politely express interest. Ask for advice in applying or for information about the company. If it’s someone you don’t know, ask for an intro from a mutual connection. Show interest and relevant knowledge in all cases.
3. Don’t ask directly for help to get the job. (As mentioned above, you can express interest and ask for advice). Desperation and demands are ineffective and scare people away.
4. Your profile should match the job/industry you are interested in. Post a good photo.